(Literally, kama‘aina means ‘I am a child of that which feeds me, I therefore have a duty to it. I need to malama [care for] that which sustains me.” In other words, kama‘aina isn’t so much about bloodlines and birthplace, as about a fully intentional way to live. It’s about loving the ‘aina more than the discount.)

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-2010 Maui Magazine